The Story Cycle
Your Business Guide to Better Marketing
Learn from Examples
Market Your Business
Tell Better Stories
Storytelling is more than a business buzzword.
You know a good story when you hear one, but how do you use them to grow your business and accomplish your mission?
Good organizational stories connect your audience, build trust, and set you apart from the crowd. The Story Cycle introduces a revolutionary (pun intended) process for how to practically achieve that.
Learn how to…
- Listen for the right stories to tell
- Edit narratives to be more effective
- Share stories using the right skills and platforms
- Invite your audience into an experience they’ll remember
- Call the listener to action
- Demonstrate how this changes their life for the better
Your audience needs what your business offers—they just don’t realize it yet. Stop struggling with marketing and embrace the path to better storytelling.
Meet the Author
ROBERT CARNES is a professional marketer, freelance copywriter, and author of two previous books, including The Original Storyteller.
His career has included work in sports, nonprofits, churches, and a digital marketing agency, all focused on helping organizations tell better stories. He lives in Atlanta with his wife and daughter.
Who the Book is For
Buisness Leaders
Marketing Pros
Entrepreneurs
You
Book Updates
Podcast: Get A Word In
Content marketing should help your audience. In this episode of Get A Word In, Adam talks with Robert Carnes, the Marketing Manager at GreenMellen, about content marketing and how it can solve real-world business problems. They also talk about how marketers are problem solvers, what’s not working in nonprofit marketing, and much more.
PODCAST: S’more Stories
S’more Stories goes professional! This episode, I’m joined by my new friend Robert Carnes, who has honed his craft in the marketing world for years! The topic he chose is a WILD one, which led to some wild stories from both of us.
PODCAST: The Importance of Effective Storytelling
Effective storytelling can be a leadership superpower, so how can our churches tell better stories? What’s the process we should use to listen, capture, and share good stories, and how can that cycle help grow our churches and share the gospel?
Get Your Copy of The Story Cycle
Available in paperback, hardback, and ebook.
Spread the Word Online
Help spread the word about organizational storytelling and The Story Cycle with these pre-designed quote graphics from the book.
Join the conversation on social media with the hashtag #StoryCycle.
